BY HANNAH SKENTELBERY ON 17TH SEPTEMBER 2020
If you are the owner of a small business, your primary concern at every step of your business is to market your product or services. Out of all the different marketing channels of business, video marketing is one of the most powerful ones.
Video marketing is not a new concept. It has been around for decades – since the inception of television. But today, with the digital world exploding all around us, it has become more relevant, and this especially applies to small business owners.
But wait! That sounds almost too good to be true. Launching a video marketing campaign is the simplest thing. The trick is to know how to create video content by using the multiple benefits that video marketing can offer.
How Video Marketing Can Boost Your Business
A majority of people prefer to get information from a two-minute video rather than reading written content for 10 to 15 minutes. A person can learn about a product rapidly by watching a video, and there is more scope to make a bigger impact.
Video Plays a Key Role in Marketing Strategies
The best part of incorporating video into your marketing process is that you can convert your existing content into video. Using a good online video editor will help you create engaging videos and develop brand awareness at the same time.
Video Boosts Conversions and Sales
If you have been looking to boost sales, videos can do that for you. An increase in conversions by up to 80% was observed by some companies that added product videos to their landing pages. Such videos can be directly responsible for sales.
Videos Contribute to Trust Building
A well-made marketing video can instill trust in your customers and potential buyers. Trust is hard to build, but once present, it can work wonders in promoting goodwill for your brand.
Marketing videos offer the scope of conducting employee interviews, live customer testimonials, and behind-the-scenes information about your product. You can incorporate tips and tricks on how to use your product and its benefits.
After viewing a marketing video that gives the potential buyer a clear view of how the product works, they may muster enough confidence to buy it.
Get the Marketing Video Advantage
The advantage of using video marketing right now is that all companies aren’t doing it. A recent survey revealed that only about 26% of businesses put top priority on video marketing. Hence, you can come out on top.
If you make an early start and launch a robust video marketing campaign as part of your strategy, you can steal a march over your competitors. Ensure to use suitable video editing tools like an image to video software to create more compelling videos.
The Scope of Social Shares
One useful aspect of video marketing is the ease at which your videos can be shared on social media. You can put out your videos on social media platforms like Facebook and Instagram and benefit from the features offered.
A YouTube video is like inserting your content directly into search results. If you do it right, people will search for videos like yours, and when they find them, they will not hesitate to share them because it’s so easy to do.
When you create videos for social media, don’t forget the entertainment factor. People seek entertainment when they surf YouTube, and even Facebook, for that matter. Keep your videos lively and entertaining for maximum engagement.
Huge Viewership
If you are creating YouTube videos, you have a ready-made audience, just waiting to watch your videos. Just ensure that you make your videos engaging enough, and you can have access to the estimated almost 2 billion viewers on YouTube.
Of course, everyone is not going to watch your videos, but imagine the potential! Hence, you need to take advantage of the fact that there are over a billion viewers out there, and you can get enough of them to get interested in you.
Video Marketing Increases Your SEO
Search Engine Optimization (SEO) is a powerful technique in digital marketing today. If you have videos embedded on your website, you have a much higher chance of ranking high in the Google search results.
There are many techniques that you can use while creating videos to ensure that they are optimized for SEO. You may have to spend a bit of time and money to ensure this, but you will reap huge benefits in the long run.
Better Access to Mobile Viewers
There are millions of smartphone users today, most of whom spend a major part of their mobile usage time watching videos. YouTube videos occupy most of the video viewing time of mobile phone users, so your videos will get viewed.
When you launch your video marketing campaign, you need to be sensitive to the viewers’ user video watching experience. If you can create videos that appeal to your audience, you will have a huge following from mobile users.
Using Video is Good for Your Image
As a company, you want to project your business as one that keeps up with the times. Customers look for companies that keep themselves abreast with the latest technology and who are in sync with modern culture.
Take Advantage of Innovative Technologies
You can use the latest video technology like Facebook and Instagram’s “Stories” and a host of other features offered by social media sites. You no longer have to be restricted to conventional videos with restrictive formats.
For instance, you can create live streaming videos on Facebook and Instagram that are interactive to attract more audiences. It is a powerful tool if you are looking for a sudden boost to your audience for a special event or a new product launch.
Recently, Instagram launched IGTV, which allows videos of up to an hour, against the one-minute Instagram Stories. It gives you a great opportunity to provide detailed educational and promotional content to your viewers on the go.
Video Marketing is a Powerful Tool That Needs to Be Harnessed
A video is so much more effective than the best-written content. The advantages listed here highlight video as an important tool for marketing strategies. The written form can also be effective, but you need to seriously consider video marketing.
The best thing that you can do as a small business owner is to include video marketing as the major thrust to promote your brand. Your business will grow, and with a bit of careful planning, you can beat your competitors to the bank!
Source: Warrington Worldwide