Why are logos so important? First impressions are essential in today's business world. A brand's perception is critical because it can help you connect to your target audience. Visuals go a long way when it comes to creating a brand impression and turning audiences into fans.
Change is a constant in all areas, and design isn't an exception. This article is the result of a quest to find the best recent tips for logo design.
Let us start by understanding the importance of creating a unique feel for your brand. How do people feel when they come across your brand, what vibe does your brand give off to audiences?
Right from the tone of your brand's voice to the way your logo or ads are designed, or to develop your content on (social) media. These are just some of the factors that determine how people perceive brands. This process is natural, and it is up to each brand to unlock that connection with all aspects of its branding.
In this article, we will go through 7 tips that can help you to create a great logo;
Pay Attention to Colors
Colors are not "just colors"; there is a connection between the human brain and specific colors. Colors can say a lot about people, places, and ideas. This is why you need to pay attention to the message that your brand's colors pass across with the colors on your logo. What are your primary colors saying about your brand? (we previously posted an article about this). You can also use colors to grab the attention of a select type of people and project a brand personality.
Leverage Simplicity
The most powerful designs are the ones that tell stories about the brand with a memorable logo. This is why the designer must know the brand inside out. You don't have to deplore all the design elements on a single logo to make it work. At first glance, a great logo should communicate something. Whether your logo is a color or an illustration, your target audience needs to understand the design.
Scalability Too!
A great logo is one that is impressive in all sizes and variety. Your logo's quality should remain the same, whether it is scaled on a giant billboard or inscribed on a face mask. Also, your logo has to be impressive with or without colors. Great logos are great logos, even in black and white. There are many instances where your logo will appear in black and white (faxed documents, newspaper ads, or on any black and white screen).
Shape It If You Like
Do you know that you can use shapes to think outside the box? You have loads of options to choose from to create your magic. When combined with gradients (we wrote an article about gradients earlier) or textures, shapes can produce great logos.
Fonts are also crucial as they help you to create a mental connection with your audience.
Evolve
Change is a constant, and you either have to find a way or fade away. It is important to understand general changes and discoveries in the design world. This will guide you to make the needed changes to your logo when you need to.
The iconic logos on the market today have mostly morphed into what they are today. For example, the Nike "swoosh" design is iconic and simple. However, the logo went through several modifications to become what it is today.
It would help if you didn't rush to make changes to your design. Remember, your logo should evolve as your brand adjusts to changes through the times.
Avoid Cliche
Although you must stay updated with the latest design trends, you also need to avoid jumping on bandwagons. It is best to get inspiration from these trends and then create something unique. It gets boring when too many designers over flog the same idea.
Therefore, it is best to know the latest trends and various. This way, you can find what's best for your brand.
One of the more recent development with design is the use of software. Several excellent software have been developed over the years to make the design process more straightforward and quicker. Today, you can create unique designs and a bunch of other intangible brand assets on the go.
There are many of these templates and tools on vdeesign.com. Let us examine one of them;
3D Wireframe Logo Reveal Bundle.
The 3D Wireframe Logo Reveal Bundle is an After Effects template, where you can use your logo to create thematic logo animations in seconds.
This is a great way to display your logo in a different light. To make it work, you need to drop your logo into the placeholder, and the software will do the magic for you!
You can use any logo with transparency (such as .png .ai .eps etc). This template also works with all fonts and formats.
With this tool, you can;
customize your logo animation
change colors sizes, photos,
and lots more!
All music tracks and graphics are included for free with this package. The 3D wireframe looking bundle is the ideal, user-friendly design tool that can be used by both beginners and professionals.
If you are looking to improve the quality of your brand and online presence, then this 3D Wireframe Logo Bundle is the best deal on the market.
Bring your logo to life with these truly delightful and photo-realistic animations today!
Other features of this template include;
10 Unique logo animated themes
4K Quality / Mobile Vertical / Square versions included
Music and SFX are included for FREE
Backgrounds and graphic elements are included for FREE
100% After Effects project (You can change all aspects independently)
Drop & Drag your logo and the effect is automatically applied
Fully customizable colors, fonts, and layouts
User-friendly After Effects template structure
Easy to adjust length and size
No plugins or third-part scripts required
Step by step video walkthrough tutorial included
Works with After Effects in all languages
Dedicated customer support
Free regular updates
Rounding Up…
These days, visuals are essential to brands' overall personality, and it starts with a great logo. Your logo should tell your story, from the colors to the fonts and the rest of the design.
Effective communication is a crucial aspect of the modern-day business as it ensures sales through proper brand positioning. A logo is your brand's Identity card; make it cool.