Marketing is a living organism that needs nourishing, feeding, and refreshing all the time. The old-school patterns do not work today. A business needs a new powerful tool for creative storytelling that will help promote products and services creatively and communicate the company’s message to the masses more effectively. What can it be?

Let’s see what authoritative business news resources predict.

• 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

• Mobile video consumption rises by 100% every year. (Insivia)

• By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

• 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

As you can see, the power of video-marketing is ever-increasing. The video can be exactly what your business needs to grow up in 2020. To sound loudly and beautifully on the web, your company can create a video with a distinct style. And make it animated. The animation is one of the most powerful ways to show off your brand’s uniqueness and particular style.

Here you can find the top 5 animated videos produced by the industry leaders. Let’s see how others make marketing magic by creating engaging explainer videos that extend their audiences and generate leads.

Light, camera, action! We start!

Pipedrive

Pipedrive has given up a traditional promo, and this time preferred a catchy animation to tell about its solutions engagingly. The video is produced in a style that maintains the brand image, primary colors, and the company’s bright identity.

The animation literally encodes the brand’s values and goals. It feels light and positive, it expresses the concepts of simplicity, intelligence, and optimism. The video transfers the general Pipedrive’s purpose — to make it the customer’s workflow more effective and life much easier and enjoyable.

The video is featured by amusing characters, an attention-grabbing slot, and the general visual dynamics. The potential of motion graphics is revealed in this animated video created by Explain Ninja. The animation communicates Pipedrive’s main message in a cartoony style that is easy to understand and perceive.

Slack

The animated explainer video created by Slack has no voice-over, just a cluster of beautiful visuals that bring the brand’s distinct character and mood through a whole animation. The video uncovers a concept of busy and fast work displayed in memorable characters, surprising color combinations, beautiful effects of overlapped colors and objects.

At the beginning of the video, Slack conveys a feeling of complexity and tension which employees may feel during the working process. And in the end, the company presents a simple yet genius solution created by Slack.

When all of the work stuff could be overwhelming, the good thing is that there’s Slack! It is the leading message transferred by a brand, and it’s done really creatively.

Nest

Nest produced a video to explain to its customers the pross of using smart devices as well as how a Nest product can complement this smart home harmony. Utilizing Nest, people can get updated with real-time information about all the intelligent devices at home and manage them easily.

The most what we like about this explainer video is a novel approach taken by Nest. They combine animation with images of real-life objects. It adds a unique style and charm to a video that distinguishes Nest among even those competitors who have produced animated videos to promote their smart electronics products too.

The animation is bright, lovely, and beautiful in each smallest detail. It raises the viewer’s mood and makes learning entertaining.

We would also like to emphasize a particularly well-done voice-over. The animation is accompanied by dynamic music and the artist’s friendly and pleasant voice. This audio-mix makes Nest’s video even more appealing.

Spotify

The video has a strong voice and character. It is performed in a brave color palette that brings the blast from the past by evoking associations with the ’50s. We like how Spotify plays with a contrast and color paradoxes in animated visuals. It makes this video even more memorable and appealing.

Another most beautiful peculiarity of this video is the creative use of various textures that include geometric motifs and real-life surfaces. The animators have also used real images of celebrities and realistic silhouettes of human bodies.

Instead of taking the traditional approach to explain how their product works, Spotify has added more creativity to its marketing strategy. It has opted for animated video-presentation of a product. In this video, the brand demonstrates a full product potential by showcasing not only its peculiarities and advantages but also product mood and style. This video is incredibly engaging for any generation.

Microsoft

Microsoft is a giant and successful corporation, but even its marketing has needed a fresh update. So, they have decided to activate the power of creative video marketing. Microsoft has launched an animated video that explains all the essential information about Microsoft’s enterprise cloud solution.

The video is featured by the effective messaging of complicated information in an easy-to-digest manner. Microsoft’s animation is a useful example for B2B players who want to stand out in the market. It transmits a clear idea of how a funny animation can help big businesses communicate their complex concepts to prospective customers and partners.

The video demonstrates a concise style of animation for business. From colors to shapes and images, it is produced in a style that corresponds to a so-called official dress-code and evokes associations with a powerful, established, and authoritative business. Microsoft’s sharp brand image is depicted precisely in this video.

Add Your Marketing a Fresh and Distinct Taste With Animation

Are you, maybe, still doubting whether your business needs an animated explainer video or not? Put your doubts aside since video-marketing is one of the most effective ways to make your company sound incredibly bright and different from your competitors on the web.

Here we described the top 5 animated videos to inspire you for new marketing experiments and produce a heart-winning video for your clients (if you are a designer) or your ventures (if you are an entrepreneur).

By Dana Kachan / Article taken from Design + Sketch website.