Over the last two decades, there has been a tidal shift to mobile. Many of our favorite activities have been simplified, and today, we can do just about anything on our mobile devices. Today, there are more than 3 billion smartphone owners, making mobile apps more accessible. You can get access to apps that can do virtually anything that you can imagine.

The mobile community is robust, and it helps brands to communicate with audiences in real-time. This is why the competition in the mobile app market is at an all-time high. The market presents an opportunity for businesses to provide value to the customer.

When it comes to mobile app marketing, there are rules that you have to follow to find success. Traditionally, many people enjoy learning from successes; however, I discovered that failures (mistakes) provide an excellent avenue for learning, especially in marketing.

In this article, we will look at the seven most common mistakes in mobile app marketing. The goal is to help you avoid making these mistakes.

Failure to Conduct Sufficient research

Research is a critical aspect of any marketing. It provides essential insight into the market and helps you to make the right choices. Information (in this case, data) is power, and you need to gather enough information at all stages of your app marketing campaigns. For starters, you need to research about similar applications and how users responded to the app and its updates. You can also conduct researches to discover a stable market for your apps.

Without conducting the necessary research, you may miss out on crucial insights that can help you to position your application correctly.

Failure to Differentiate Between the Mobile and Desktop Experience

Simplicity and ease are some of the most common reasons why customers love the mobile experience. It provides users with real-time value and solutions to problems. With mobile, users expect that developers will focus attention on the core functionalities. However, some marketers mistakenly treat the mobile experience like it's the desktop. You need to ensure that your mobile app isn't just a smaller version of the desktop app; customers dislike that.

Mobile apps present an opportunity for brands to create unique experiences. This is why you need to focus on creating appropriate designs that simplify the user experience.

Failure to Maximize Appstore Optimization

Every minute, thousands of users are searching for various kinds of applications on the app store. As a marketer, you need to ensure that you make your app visible to the target users. The process is somewhat cumbersome (as it requires consistency). However, ASO offers fantastic returns when it is done correctly.

App store optimization works the same way SEO works for visibility on search engines.

Failure to Create a Marketing Plan

We have seen the success stories of applications with high download numbers; this never happens by accident. A marketing plan is critical because it helps you to break your goals into amounts and processes. With a marketing plan, you can understand your company’s digital assets and maximize it to achieve desired results.

Your goal for your application will determine the specifics of your marketing plan. It would help if you also focused on finding as many app discovery paths as possible. It is never too early to start thinking of a marketing plan for your app.

Failure to Focus on Retention

The lack of retention is a significant problem in the mobile app marketing scene. More than half of the people who download an application are gone within the first 60 months. This goes to show the importance of making plans on not just improving downloads but also retaining users. To ensure this, you need to consider building in-app communication tools for users.

Why should customers return to your app? It would be best if you found ways to create ongoing value for users. You need to develop ways to engage with users of your app and remind them of your app's existence on their device. Examples include; telling them of (free) updates, discounts, and so on. These are some of the critical elements that you need to consider to ensure steady retention.

Failure to Maximize Video Content

Social media platforms are great for marketing your mobile applications. To get it right, you need to understand the way each platform works. However, with quality videos produce, you can get the desired results on all platforms. You can successfully advertise your application on platforms such as Youtube, Instagram, Facebook, Twitter, Google+, Pinterest, and so on.

Social networking sites are a great option when it comes to effectively promoting your application. Therefore, you need to include social media strategies in your marketing plans.

Mobile App Engagement Teaser

The Mobile App Engagement Teaser is a unique, exciting, and professional way to promote and advertise your app on an all-new level.

When it comes to marketing, engagement is the name of the game. This is why marketers need to focus on effectively communicating with (potential) users. With the mobile app engagement teaser, you have several unique options for promoting your mobile app projects.

The Mobile App Engagement Teaser is not your typical explainer video template. It is designed to connect to your audience and build app awareness in real-time. This template is developed by industry professionals. It has a modular structure that allows a wide range of editing options. You can easily tweak the colors, fonts, order, length, and layout of every scene to suit your brand's needs.

Can I Use this Template?

This template can be used by anyone (yes, you read it right, even folks with zero design experience). With its user-friendly setup, users can simply learn to drop pictures and videos while making other easy adjustments. A step-by-step video tutorial is also included in the package to walk you through the process from start to finish.

With this template, you can leverage several dynamic motion graphics animation designs to help your brand. In marketing, the importance of customer experience cannot be overemphasized. This tool will give potential users of your app a feel of what using your app would feel like. It is an excellent option for all kinds of mobile app promotion, and it comes at a perfect price. 

Rounding Up…

Mobile applications help us to make crucial decisions, and they have become a great way to connect with a broad audience. You need to ensure that you take out time to understand the solutions that your app will provide. If you can do that and avoid making the mistakes listed above, you're going to be good to go!

According to statistica, a daily average of 6000 apps is released on the Google play store, while 1400 apps are published in the apple store. This means the competition for the attention of audiences is at an all-time high. However, you can use this to your advantage when you understand how to properly market your application.

Pay attention to planning your marketing app because it is the crucial success of your app.

Thank you for reading this article.