Today, the world is an entirely different place from where it used to be just a few months ago. Countries have adopted strategies to cope with the current reality that has affected all areas of the economy. Individuals have also been forced to adapt to evolving conditions. Businesses are not left out as employees as well as business owners, have sought to find ways to cope with the new reality.

Whether it is a global or local crisis, there is a need to ensure a concrete communication plan during ay. Effective communication goes a long way during a pandemic, and it ultimately determines the future existence of the brand. This is why it is vital to access how your brand responds in times like these critically. Without a communications plan, the process may get complicated and will likely affect your brand’s reputation.  

Effective communication strategies are crucial in a time like this to ensure transparency. In this article, we will take a look at some tips with which you can effectively communicate with your audience during a crisis.

How Often do I Need to Communicate and Where?

When it comes to brand communication, you have to be thoughtful, strategic, and fluid. There is also a need to strike a balance when it comes to the frequency of your brand’s communication. This frequency depends on your industry and the type of business that you operate. You need to ensure to leave out irrelevant information and focus on making announcements that affect customers. In the absence of such statements, then you may concentrate on dispelling informational and supportive messages.

With social distancing measures around the world, you are likely to communicate with your audiences online. The platforms to use largely depend on the kind of information that you are trying to convey and the preferences of your target audience.    

This period also provides a unique opportunity for you to become (or maintain your position as) authority in your sector. Various media channels have become more functional, as more customers are looking for directives and updates from reliable sources.

Tips for Effective Communication During a Crisis

1.       Focus On Your Audience

Your communication strategies during this period need to focus on (potential) clients. You must find out ways to provide value to your audience by concentrating on their needs. It would be best if you found out how you can assist them and help them get through each day. Your messaging has to be helpful and relevant to both your current clients and those whom you hope to convert over time.

2.     Transparency Is Key

Transparency is a crucial part of brand communication during a crisis. You need to ensure that you communicate with clear intentions and maintain sincerity.

3.     Visuals Are Most Effective

It is no news that visual data are easier to grasp as they stimulate human imagination—the human brain processes visual information about 60,000 times faster than text. When data is presented visually, then it is easier for your audience to remember.  

4.     Find The Positives

In moments like these, it is often difficult to avoid talking about the negative aspects. However, there are tons of amazing things happening around the world that you can highlight. Anxiety levels are at an all-time high. Therefore, you may need to focus on providing relief to your audiences. For example, this period has helped more people to take up both physical and mental exercises (meditation). It has also helped families to reconnect and spend quality time knowing each other. Your brand can help people feel better and subsequently gain their trust.   

Now that we know how to communicate effectively, we’d love to introduce you to a tool that can make your branding efforts easy and fast. Remember, visuals are the most effective means of passing information across to your audience. This is why our team of professionals have designed a template that has everything that you need to share information about the pandemic.

Coronavirus Animated Icons

The coronavirus animated icon is specifically designed to help your brand spread accurate information about the virus. Although this tool is intended for medical professionals, it can also be used by brands who want to provide credible information about the virus.

At Vdeesign, we understand the importance of visual communication, and we have provided the right tool for you during this period. The coronavirus animated icon is specifically designed to help your brand spread accurate information about the virus. Although this tool is intended for medical professionals, it can also be used by brands who want to provide credible information about the virus.

This tool is the perfect choice for effectively sharing crucial information. It is a collection of resolution-independent animated icons and illustrations designed in the latest 2020 style. These icons are perfect for a wide range of purposes including;

• Explainer videos

• Presentations

• Social media content, and

• Other public service announcements

If you are looking to communicate important messages about the coronavirus most visually and engagingly, then this tool is for you. Top industry professionals have designed these icons, and the goal is to promote your content most memorably and engagingly.

This collection of icons features the best in class, engaging illustration style and animation that's perfect and ready for your project. This collection of premium quality icons is the all-you-need solution to build exposure for your message promptly. These icons can be exported in any widely supported formats and work with presentations, web design, slides, video tutorials, news, and any other static or animated projects.

Icons included in this template include:

• Coronavirus

• Bacteria

• Molecule

• General viruses

• Infected lungs

• N95 mask

• Bat to human infection

• Toilet paper

• Coughing

• Sneezing

• Eye infection

• Microscopic research

• Vaccine

• Social distancing

• No public gatherings

• Preventing the spread of the virus

• Hand washing, ambulance

• Modified DNA

• Temperature checker

• Eyes, nose, and mouth infection

• Doctor’s message

• Shaking from sickness and cold

• No travel and planes

• Hand washing with soap, a person wearing a mask

• Grave

• Nurse

• Hard to breathe

• Doctor’s recommendations

• Soap and disinfectant spray

• Anti-bacterial bottle

• Temperature checker

• Social distance practice

• Person wearing a mask

• Person in full-body suite

• Hospital

• Spraying hands with sanitizer

• Medical records, infected world

• COVID-19 test kit

• Staying home

• News and articles

• Protection from virus

• Looking at the virus through the lens

• Mask protection, pills and medicine

• Soap bar with bubbles

• Medical protection shield

• 14 days quarantine calendar schedule

• Thermometer check

• Medical staff wearing gloves and mask.

Rounding Up…

The world is changing at a pretty fast pace, and as they say, "Necessity is the mother of invention". Communication is essential for businesses, and it is the key to customer retention, even during the toughest times. As we come together against the common enemy called COVID-19, we must build communities and support one another.

Brands are saddled with the responsibility of keeping the people informed and entertained during this time and beyond. We understand this, and we have provided you with a vast array of easy-to-use tools.

Check out all that Vdeesign has in store for your branding needs.

Thank you for reading this article, stay safe!