When it comes to mobile app marketing, customer retention is as necessary as customer acquisition. There is a high chance that up to 20% of users who download your app will use it only once. Another 60% of users are estimated to stop using the app after 7 days.

Trust is crucial to the marketing process, and it is nurtured by maintaining a great relationship with users. When users are faced with options of similar products, they tend to go for the brand that they trust. This means that your efforts as a mobile app marketer have to be geared towards finding loyal app users.

Many developers fall into the pit of believing in numbers rather than focusing on the analytics that count. For example, if you notice an increase in downloads after you offer a free trial of your app, you may need to do more work.

In this article, we will look at the importance of engagement in mobile app marketing. Subsequently, we will take a look at a tool that has been specially designed for effective app marketing.

If you are excited as I am, then let's get to it!

Starting off strong…

It goes without saying that for your marketing to be successful, you need to have a great product. With a great first impression, you can build effective app marketing strategies. No user wants to open your app and see an error message or anything similar. The perception that users have about your app is crucial, and you need to stand on the right foot. A customer that is not impressed by their first experience of your brand may exit your app and completely write it off.

Apart from creating a great application, you need to ensure that you provide your subsequent users with a smooth sign-in process.

Another crucial part of your interaction with potential customers is how you interact with them. Gone are the days of mass marketing where you send the same content to every user. Today, for marketing to be effective, you need to ensure that you segment your users before marketing.

Customers love it when brands have their best interest at heart. Therefore, you need to send personalized messages to keep them engaged. Personalized messages consider factors such as the users’; sex, age, location, and other factors. You are more likely to get a response from users when you use targeted messages.

Reaching your target users

You must consider this when you are about to start marketing. Certain things can piss users off, and you need to avoid them. Below are some tips that can help you to reach out to your target users;

1. Ask: Users hate it when they are bombarded with messages; therefore, it is vital that you seek permission. By creating the option for users to opt-in and out, they tend to automatically trust your brand more.

2. Connect: It is not enough to have creative marketing materials. You also need to ensure that you find communities (both online and offline) to effectively connect to. Having a multi-channel marketing strategy is a great way to improve user retention. The most essential platforms include mailing lists, websites, SMS, social messages, etc. These communities can also be used to remind users about regular updates.

3. Provide Value: According to Oracle, more than half of users expect special offers and discounts when they engage with your app. This is why you need to ensure that you give users value (it could be in the form of a free sample or a discount). By providing value, you can encourage user acquisition as well as user retention.

4. Timing: This is the most critical factors to consider because it determines the success of the other steps taken. One of the crucial details that you should know about your users is the best time to reach out to them. This is why factors such as time-zones should be highly considered. To make it better, you should get feedback from users to know the most effective time to send messages.

Mobile App Engagement Teaser

Now that we have considered how to effectively market your app, we will discuss this tool. It was explicitly designed (by the professionals at Vdeesign) to promote mobile app projects.

It features dynamic motion graphics animations that are beautifully designed. With its amazing features, this tool can be used to help your users get a visual feel of what your application has to offer.

The mobile app engagement teaser is better than your typical explainer videos. It is a quick and efficient option that will improve your app awareness and ensure the success of the marketing process. The tool uses the elements of design to tease your audience and deliver a clear message of quality to them.

Built to the highest industry standards, this template works with a modular structure that allows you to easily tweak colours, fonts, length, and order. With this tool, you can create scenes to suit your individual needs and preferences.

This template is user-friendly, and its interface can be used by anyone with minimal after effects experience. Editing the template is easy as it doesn't require third-party scripts or additional plugins. 

Other features of the Mobile App Engagement Teaser include;

• Identical template as featured in the preview

 • 20 App Screen Placeholders

 • 10 Text Placeholders

 • No plugins or third-party scripts required

 • 100% After Effects native project

 • Fast rendering

 • Organized and easy to use template

 • Modular project (Fully adjustable length order of slides)

 • Step by step video tutorial

 • Fully customizable colors, font, and content.

 • Drag & drop pre-animated placeholders

 • 4K, HD, 720p and SD resolutions

 • Runs on After Effects versions CS5.5 and above.

 • Dedicated customer support

 • Free regular updates

Final thoughts

Over the years, the process of creating applications has become more easily accessible. However, the same cannot be said about the process of selling them. Due to the vast array of options available to users, keeping a committed and engaged app user base is quite an uphill task.

This is why you need to differentiate your app and stand out from the competition.