Over the past year, we have consistently talked about the importance of visual content. It is by far the most effective way of reaching out to a clearly defined audience. Mobile application developers often look for the smartest way to do this.

Building an amazing mobile application is just the first of many steps when it comes to a successful launch. In this case, a successful launch is when the app has been effectively marketed to the people that need it. With millions of applications competing with yours, you must find effective ways to promote your app.

There are several ways to promote your application, and each differs in terms of efficiency. Therefore you must find out the best way to reach out to your target audience.

In this article, we will adequately examine why using animated videos is the best option for mobile app. Promotion.

Why you should use animated videos

Videos are generally known to provide amazing results no matter the kind of product or service that it is used to market. It is expected that video alone will attract more than 80% of internet traffic this year.

Of all the existing kinds of videos, animated videos are known to be the best for mobile app promotion. You may be tempted to ask why it is so. This part of the article will look at reasons why animated (explainer) videos are the best for your mobile app marketing campaign.

• Engagement

Grabbing people’s attention is one thing and keeping it is another. This is why nothing matters more than engagement during the promotion of a mobile application. To get the desired feedback from the potential users of your app, you need to grab their attention. You need to make the best use of the first impression to set your product apart in their minds. Anyone in the (overcrowded) mobile app market needs this kind of attention from potential users. With animated videos, you can build a firm connection between the users and your brand.

According to a study by Google, animated marketing videos can boost your average download rate by more than 10%. This is amazing because animated videos typically cost less than real videos.

• Presenting the Idea

In my years as a marketing enthusiast, I have come to realize that an idea is only as good as the way it is presented. Animated videos are a great option because they adequately explain concepts. Animated videos help you to present the idea behind your app in the clearest of terms. They can be used to show the main functionalities of your mobile application in real-time. Also, with animated videos, you can clearly communicate the purpose of your app and show users what they can expect.

To get the best results, this has to be done compellingly. Animated videos can be used to present a complex idea in a fun, quick, and easily understandable way.

• Connecting viewers to your brand

The most crucial factor as far as any sale is concerned is the emotional factor. When customers are faced with the option of two competing brands, they often go for the brand that they are emotionally connected to. Animated videos provide precise visual cues that can foster the connection between your brand and your target audience. With animation, you can tell a unique story that your target users can relate to.

With animated videos, you can effectively show users specific values that are unique to your brand. The emotional bond between a brand and its customers is a significant part of any brand's identity. This can be used to raise brand awareness and get your product out there.

• Returns on Investment (ROI)

This is the most critical question that every marketing expert needs to answer. ROI is used to measure the success of any marketing campaign. With animated videos, you can rest assured that you will get proper returns on the investment you make on animated videos. The cost of producing animation is way cheaper than the price of live videos, and it is also more effective than the latter.

Understanding potential customers

The success or otherwise of app promotion is highly dependent on whether you understand your potential customers. This is why it is essential to conduct market research to understand your market based on age, gender, location, and other factors.

For marketing to be successful, it has to talk to one user at a time. The goal of marketing is to get people to be interested in your application. Your marketing effort does not end with user acquisition but rather with retention.  You need to find ways to ensure that users remain loyal. This can be done by maintaining a constant connection with every user. By having direct conversations with users, you can gain crucial feedback about your application.

During the pre-launch of a product, you need to ensure that you understand the target market. When you know the key players in your specific app, then you will learn the best ways to reach them. If you fail to do this, then it may affect the success of your marketing efforts because you will be selling the right product to the wrong people.

You need to identify the most influential blogs, groups, and other kinds of platforms where your target audience may be. By focusing on these channels, you can reach out to the right people.

Analytics

Getting traffic is not enough; you need to understand all the crucial details about the traffic you are getting. This understanding will help you to make essential decisions regarding the process of marketing your mobile application. To make the best out of your mobile app, you need to focus on the right metrics. This will help you to understand how people are reacting to your marketing efforts.

You need to understand metrics such as user engagement, monetization, downloads, subscription activity, and many more. It is not enough to look at download numbers and determine whether your marketing effort is successful or not.

There are several tools to check analytics, such as Google Analytics, Firebase, and Apsee, to name a few. These tools will give you real insight into how well your app is performing in the market.   

Rounding up

The number of available apps has consistently increased over time, and this means that competition is tighter than ever. With more than 4 million applications open at the world's leading app stores, you need to find unique ways to promote your app. Today, the quality of applications is not the only differentiating factor. Although it is essential to build an app that functions well, it is more important to ensure that you market it correctly.

Mobile app marketing mainly covers highlighting user interaction. The success of your marketing efforts hinges on this factor.

After finding your target audience, you need to ensure that you effectively communicate with them and improve your brand’s reach. The ultimate goal of any mobile app marketing strategy is to get users to become loyal advocates of your app.

If you can work with the practical tips in this article, then you will see amazing results

Thank you for reading!