If you notice that the world of designs seems a little more colorful than it has ever been then you are a keen observer. More than ever before, designs in branding and marketing have become more accustomed to brighter colors. You tend to see a splash of colors such as vivid shades of blue or bright colors like yellow or orange. This trend that has been up for a couple of years has seen major brands such as Adidas and Apple Inc. make use of eccentric colors and designs.

No matter how amazing a product or service may be, it is important to market it efficiently. With the digitalization of things, brands can leverage simple and efficient ways of marketing. One of these simple ways is through the use of animated video templates.

Animations are important because they relate to the human mind more efficiently than all other kinds of visual content. The efficiency of video content makes it the best way to highlight key points to audiences. Animated videos have been said to be a great way to keep target audiences engaged and interested in the message that is being passed across.

Rise Of Templates

Now that we have ascertained the importance of quality visuals, the next thing is to take a look at how templates became so popular. Although, graphic designs have been popular for more than a decade, the last 5 years have seen a significant increase in its popularity. Whether you are using templates to create a new website or creating an identity for your brand, templates are great tools that provide users with a variety of customization options on ready-made designs.

The relevance of templates has also improved significantly because they provide users with the option of creating a website without the need to write codes. Today, many website builders are web-based and they come with a handful of features that allow users to utilize their wide range of tools. With these templates, users can add or remove design elements such as colors, lines, gradients, and so on.

Templates are crucial when it comes to the efficient management and marketing of brands with little (or no) cost. The amazing thing about templates is the fact that they can be used effectively by both tech geeks as well as newbies. With creative and intuitive designs and a wide range of elements for users to choose from, templates are perfect for branding. Templates also offer users several professional template designs as well as color schemes to select from.

With templates, brands can effectively promote their product, services, as well as ideas in a unique manner.

Why Are Templates Getting Increasingly Popular?

The popularity of templates can be said to be as a result of the several benefits that brand get as a result of using templates. Below are some reasons why templates are becoming increasingly popular;

• Templates are a great way to stand out

The first reason for the increased popularity of templates is simply because it is a great way for brands to stand out. With templates, brands can create a unique identity that will be used for various forms of digital marketing. The influence of digital marketing has improved competition and thus, the need for a unique style of representation.

• They improve the chances of conversions

Although it seems like an obvious reason, another reason for the increase in the use of templates is because it works. According to statistics, animated video content can increase the likelihood of sales by more than 70%. Therefore, no matter what product or service you are trying to sell; with templates, you can be sure to improve conversions.

• They are a great way to ensure engagement

Engagement is the most crucial part of digital marketing and with templates, brands can constantly interact with audiences. Engagement often precedes conversion and subsequent sales, therefore, it is important to actively engage users with stellar visual content. Templates are used to improve engaging content and this is another reason why templates have become more popular.

• Templates are great for SEO

Search engine optimization is a great way through which businesses can rank higher and become visible and accessible. In deciding which sites would rank higher, Google’s algorithm considers the time that visitors spend on the site. Animated templates have become increasingly popular since animated designs are a major reason why visitors stay on websites.

• Templates help you to be properly understood

Another major reason for the popularity of templates is because it helps you to effectively communicate your brand. With templates, you can help potential customers to grasp what you are selling. Brands can use templates to clearly state the purpose, functions and relevance of products and services. This is a great way to improve the level of trust that users have in a brand.

• Templates save resources

One of the most important characteristics of templates is the fact that they help brands to save both money and time, which are both crucial resources. With templates, brands can create quality visual content in real-time. When compared to the regular way of hiring a graphics designer, templates can be used to create content in less time and they cost significantly less than hiring professional designers.

Rounding up…

When it comes to marketing, businesses that use appealing visuals are known to edge those that don’t. Also, it is safe to say that businesses that use this means of marketing are bond to get great ROI (Returns on investment). Therefore the next question to ask is, “What are the best template options?”

As I mentioned earlier, these templates exist on the cloud and can be accessed online. In closing the article, we will take a look at some of the best templates that brands can use for effective marketing.

1. Wix: www.wix.com

Wix is a cloud based web-development platform based in Israel, the platform was made popular by Israeli company- wix. With this platform, users can create HTML5 websites, mobile sites, and so on with the use of online drag and drop tools.

2. Biteable: www.biteable.com

Founded in 2014, in Hobart Australia, Biteable is a video creating site where users can create all kinds of videos, ads, animations, and presentations, to name a few. It has both free and paid versions.

3. Vdeesign: www.vdeesign.com

Vdeesign is a collection of professional graphic artists, animators, and designers who provide top quality motion graphics templates. For Vdeesign, the goal is to provide pre-designed after effects templates to help brands grow, one of which is Instagram Stories Pack, among others.

4. Weebly: www.weebly.com

Weebly is a web-hosting service co-founded by 3 people (Dave Rusenko, Chris Fanini, and Dan Veltri) in 2006. The platform caters to the ecommerce needs of brands and they provide web platforms that make online shopping easy. Weebly is a subsidiary of Square inc. which currently has more than 45 million customers from around the world.

5. Wordpress: www.wordpress.com

Wordpress launched in August 2005 and subsequently opened to the public on the 21st of November 2005. It is a blogging platform that is owned and hosted online. With this platform, registered users can host blogs for free. As of 2017, wordpress had over 77 million monthly posts.

If you are a DIYer then you can go through instructional videos and start creating unique content for your brand. The process of using templates can be made simple when you invest enough time and capital on the right tools. With the digitalization of marketing (just like virtually everything else), the relevance of templates cannot be overstated.