As the days go by, brands are faced with the consistent task of convincing users about the value of their apps. You need to make a conscious effort to convince users that your app is the best for them. The process of attracting users can start right from the app store page.

You know what they say about first impressions? Well, they last longer and it consistently projects an idea of what to expect from your application. With app previews, you can provide users with a lowdown of your services, functionality, interface and other critical components of your application. You can creatively outline the best features of your app by using the right kind of video preview.

For users, the goal is to provide content that will lead to conversions. You need to creatively find ways to provide compelling reasons for users to choose your app.

In this article, I will give you a brief overview of all you need to know about using video previews. I will begin with a general look at the importance of video previews for the app store. We will also take a look at some practical steps with which you can maximize this marketing tool.

Leaving a lasting impression

For your marketing to work out fine in this area, you need to ensure that you give a reason to click that download button. However, there is more to it, when you provide valuable videos, you can be sure that you will have a low uninstall rate. Subsequently, the user lifetime value of your application is increased because users can understand the relevance of the application to their needs.

In order to drive the right kind of video content for promoting your applications, you need to pay attention to details. There is a need to highlight the most relevant characteristics that users can relate to. In order to effectively reach out to users, you need to understand how both the Google play store as well as Apple’s app store work.

In terms of length, Google play store allows users to upload videos that are up to 2 minutes long. Apple's app store, on the other hand, offers a limited length of 30 seconds.

Also, while the play store from Google allows all kinds of videos, Apple (in its typical style) accepts only videos that are specifically made for IOS. Therefore, if you have apps on both platforms, you may have to make use of different kinds of videos.

The most important asset on your Google play store page is the feature graphic (a special image/video). On the other hand, Apple requires the insertion of poster frames. However, both platforms require the inclusion of beautiful designs in a bid to enhance the overall user experience.

Another difference between both platforms is that on Google play, you can use the same kind of videos for all kinds of mobile devices. Apple, however, requires users to load different videos for the various Apple devices like the iPod, iPad, or iPhone.

Lastly, another major distinction is the live action footage. While Google allows this feature (that can be used to mix all kinds of animations), Apple rejects it.

Tips for effective App Store Videos

In order to efficiently leverage the benefits of videos on the app store, you need to do it the right way. What’s the right way? Well, there are a number of important factors that you need to take note of. These tips will help you to effectively get the best out of your videos in terms of engagement and subsequent conversions.

Brevity is key

The truth is that users do not have time to waste on lengthy videos. You need to ensure that you concentrate on the important ideas and leave the remaining details for when they download the app.

Creativity is a Must

Innovation is crucial when it comes to app store videos. You need to creatively show your features in a way that will intrigue your users. Most users need to see the practical ways that the applications will help their lives and how it is unique. It is your duty to ensure that you creatively do this.

Visuals are Crucial

Visuals are known to have more effect on users than sounds. Your video should be perfectly understood even without the sound. A lot of people care less about the sound, you simply need to have strategic visual content.

Competitive Outlook

A great way to get insights into your marketing effort is by checking out what the competition is doing. By checking out what the other apps in your category are doing then you can gain valuable insights.

Vdeesign’s App Store Preview Promo

Now that we have gone through the basics of a video preview, the next step is to look at one great tool with which users can ensure all that I talked about earlier in the article. This template provides users with snappy, modern and engaging designs with which you can properly preview your app on both stores.

With this tool, users can attest to the increase in the likelihood of having their video downloaded. With this template and its wide range of amazing features and beautiful components, brands can provide users with all the necessary information that they need to download your application.

With this app store review tool, you can creatively demonstrate features as well as the functionality of your application. Previews in this template can be up to 30 seconds long and it allows for full customization in terms of text, colour, duration, and so on. This tool is right for brands that want to help their users and potential customers to learn all that they need to know about your application. This is a great way to ensure that users can get the most of your application.

Final Thoughts…

There are a little over 3 million apps between Google Play and the Apple app stores. This means that you need to ensure uniqueness in order to effectively differentiate your app previews. Differentiation is not enough; you need to go a step further to ensure this. By deploying the right tools and these tips presented above, you can gain a significant increment in the number of installed users.