Brands are beginning to see the importance of templates in video marketing. With Templates, it is easy for brands to leverage the immense benefits of video marketing. They can create powerful and professional videos in a matter of minutes. These templates provide the necessary ‘background’ upon which they can drag and drop photos and videos that adequately represent their brand. These templates are often easy to use and require little or no prior training to master them.

However, it is also important to understand what to do with these templates. In this article, I will look at some uses and benefits of video templates. The goal is to ensure that brands understand and leverage the benefits of animated video templates.

Customizing your template

Although templates are beautifully designed by professionals, there has to be a wide range of options in order to allow proper expression. Individuals, as well as brands,  can properly represent what they stand for through the wide range of options that templates provide.

Colors and Fonts

Although template designers offer suggestions, they provide users with a wide range of options that allow users to decide the outlook of videos. Brands can switch between colours and match the colours that represent their brands. With the option to use the colour that suits your needs, users can create specific videos. Fonts are also very crucial when it comes to brand representation and these templates can be personalized. There are several options to choose from whether you are looking for calligraphy or handwritten options. There are also options for adjusting the transition styles, as well as, the video styles. With these options, users can create personalized videos that will suit their brand's needs.

Logos

Of course, logos are crucial to any branding efforts. Templates are made with customizable spaces for your logos. This means that you can make videos like some of the biggest brands across various social media platforms. In most cases, templates also provide users with the option of adding a watermark to the corner of the video. This gives your brand that original and classy look. Users may also decide to make their logos larger in a bid to bring their brands to the fore (which is never a bad idea).

Other Additions

Most templates are designed to be very flexible and allow for the adding and removal of blocks. A block comprises of a picture or a video clip (sometimes in groups). Users are allowed to add photos and text to videos in a bid to create specialized looks. There are several features with which brands can own their video template.

Uses

Now that we know these basic facts about the use of animated videos, we may proceed to look at examples of how video templates can be used. This part will take a look at certain ways to put these templates to use.

Marketing Videos

There are several ways to talk about your business. Every business is made up of several departments/aspects that make up the business. With professional marketing videos, brands can use templates to tell the world about an interesting part of their business. Videos are more likely to be remembered than pictures; hence, video marketing is crucial.

Tutorials

Customers always love free stuff that adds value to them. With templates, brands can create professional tutorials to guide users through various aspects of their interaction with the brand. Whether you are explaining a product or trying to pass across information, templates are designed to make your work easier. With step-based tutorials, your brand can gain the necessary exposure and leverage the clicks for returns on sales.

Explainer Videos

One might ask, “What’s the difference between a tutorial and an explainer video”?

Well, they are different in terms of how complex they are. Tutorials are meant to inform audiences about simple things while explainer videos focus on the more complicated stuff.

Explainer videos are perfect when it comes to attracting visitors to your brand’s website. It can be used to tell people about the immense benefits or results to expect as a result of their interaction with your brand. Explainer videos provide value to your audiences and it is a great way to increase followership and engagement across various social media platforms.

Promotions

Brands can use various templates as a way to celebrate different seasons. Brands can promote new products, offer incentives in sales, and many more. With promos, brands can create a particular campaign and use it across several social media platforms. With video templates, your brand can reach more people across these sites without asking them to visit your website.

Benefits

Now that we have recognized some uses of these templates, we’d now proceed to take a look at some benefits of video templates for brands.

1. Speed : With video templates, businesses can reduce the time spent on creating video content. Instead, brands can work with these templates and edit them to fit their brand goals. In the business of video marketing, it is important to produce content regularly and this makes speed a very crucial factor.

2. Conversion : The goal of any marketing effort is to gain engagements and subsequent conversions. With video templates, brands can learn to try out various strategies and stick to ones that work. With greater website traffic, conversions are more likely and this will improve sales.

3. Multi-Faceted :  With video templates, brands can kick-start campaigns across various social media platforms with the same video content. This means that your brand can improve its visibility by using video templates. With videos, brands are more likely to appear in searches.

4. No Design Experience : For me, this is the most amazing thing about video templates, the fact that you require little or no design or technical experience to use them. With the provision of templates, there is little left for you to do and this makes it easy for anyone who is interested in understanding how to use video templates.

Rounding up…

Videos are critical to the success of any marketing strategy. Videos are capable of increasing conversion rates on your landing page by more than 70%. Even in email marketing, videos influence the chances that your email will be opened.

However, the process of video marketing is a gradual one which requires brands to pay attention to their options. By doing this, brands can decide the best approach with which to produce videos. This is made easier with templates with which brands can produce multiple videos on a daily basis.

With video templates, a brand can reap the immense rewards of video marketing. It improves your brand's image and can be used to decide how you want your brand to be perceived.