Here are some Tips…

Facts About the Relevance of Video Content.

Effective communication is often the difference between great brands and those that aren’t. The brands, businesses and people that we often remember are those that can leave a lasting impression on us. Often times, this is done by ensuring top-notch communication with their prospective clients. There are several ways of communicating thoughts, ideas, and other necessary things that brands need to get out there.

Are you wondering whether it is worth investing in video marketing? This article will give you a brief overview of facts that show us why video marketing is the most preferred mode of reaching out to potential clients. At the end of this article, you will have a handful of facts and other important details that you need to know.

Why Video Marketing?

Videos are great because they offer versatility as well as, engagements. A single video can be used for marketing across various platforms (with little changes based on the selected platforms. When it comes to forms of marketing, video content has provided the most Returns on Investment for brands. The rate at which videos can be used to successfully make conversions and subsequently raise revenue is one major reason why it is preferred.

Another important reason why videos are important is that it helps people to understand products and services. With videos, brands can give users a close-up look at the value that is being offered. It is the best way for brands to express their value proposition and relate to their audiences.

When it comes to online marketing, success or failure is majorly determined by the level of engagement. With video content, you can gain the interest of people to the extent that they respond by clicking, sharing, or showing other forms of engagement which may eventually lead to sales. Facebook is said to generate about 8 billion views every day. This does not include numbers from platforms such as YouTube and other similar websites.

On the business side, brands are beginning to realize the importance of video content as a crucial marketing tool. Between 2017 and now, there has been a 38% increase in the number of businesses that use video as a marketing tool. More marketers are beginning to adopt video as a marketing tool, thereby acknowledging the increased significance of video content.

The Effectiveness Of Videos

There are various types of video content that you can use. These types include; Video advertisements, product reviews, videos of; interviews, presentations, product reviews, live streams, and many more.

The major difference between video and other kinds of marketing is its effectiveness. 90% of online visitors attest to this by confirming that product videos are helpful in their decision-making process. Videos can influence people and cause them to take certain lines of action after viewing a video ad. When compared to image content, videos are much more effective than photos, here are 5 fast facts that prove this;

1.      By simply including the word “video” in the subject of an email, you can increase the rate at which that email is opened by at least 10%.

2.     70% of professionals in marketing confirm that videos are much more effective than photos. As a matter of fact, they report that no other form of content is better than videos.

3.     Also, with video contents, businesses have been able to reduce support calls by as much as 40%.

4.     When compared to non-video users, marketers that use videos record significant numbers in terms of revenue growth.

5.     Lastly, video marketing is said to be responsible for up to 50% increase in brand awareness.

Video Marketing Across Various Social Media Sites

Across various online platforms, video marketing can be leveraged by using different strategies. This part of the article will help you to understand the effect of videos on marketing across various platforms. Various platforms use videos differently and it is best to find the platform that works best for your brand.

Twitter: On Twitter, video content is a great way to advertise your brand. It is said that twitter videos leave a more memorable impression on users. If you are looking to use videos to influence the way your brand is seen then twitter is a great tool for that.

Facebook: This is a great platform for brands that want to reach out to a wide range of people. With Facebook, you can also leverage tools such as Facebook Ads and use insights to find potential clients.

YouTube: 87% of marketers have once used YouTube and up to 80% attest to the success of this platform. With more than 500 million videos being watched every day, the ease of doing marketing with motion is in full swing.

Others: with more than 4 billion video adverts going up annually, businesses now

Rounding Up

“Seeing is believing”

With more than a third of online activity dedicated to watching videos, it has become much more popular than ever before. Another amazing thing about video content is the fact that its significance is projected to rise as times goes. By 2021, CISCO has been projected that 17,000 hours of video content will cross IP networks globally.

The goal of any form of marketing is to ensure that the message is grasped effectively. Various kinds of marketing techniques and strategies can be used to effectively reach out to the audience. With videos, the process of gaining the trust of the client is made easier.

You can use the various templates, styles, concepts, and other ideas to successfully pass across the message or to achieve the goal that you set to achieve with your video. One thing that people tend to miss when it comes to video marketing is the fact that CONTENT IS KING. No matter how fancy the images may appear, it is hard to without quality content.

Although YouTube consistently leads the way as the most widely used means of video marketing, there are numerous platforms that make use of video content. The recent surge in the relevance of video content is as a result of the relevance that I pointed out earlier.