Well, Here Is An Easy Way!

According to a friend of mine who is a branding and marketing consultant, “People believe what they can see and colors influence what we see, you need to use colors wisely”. This is why the choice of color and other components that make up a template is important for any project. It is fundamental for any project to be visually appealing and for this to happen, the colors need to be accurately combined. The accurate combination of these colors is only possible when users understand how colors work.

In this article, I will take a look at the importance of the right colors when it comes to your projects. I will also give an overview that will give you valuable insight into the selection of colors.

Choosing Colors 101

A common question that users like to ask when it comes to the selecting of colors is," Where do I begin? Whether you are designing your brand's logo or thinking of color for your offices, the choice of colors is a pretty significant choice. This is why you need to make use of colors that work together. The right choice of colors will also help you to project your thoughts or ideas in a particular direction in a bid to achieve certain goals.

There are other factors such as the harmony of colors and other details about how colors can be tweaked, twisted, and combined. In order to understand everything that there are to colors, we need to start from the basic classification of colors. When we were younger we learned about primary, secondary, and tertiary colors.

Primary colors are parent colors that cannot be gotten by combining two or more colors. When it comes to designing, primary colors serve as anchors for the general color scheme of a project. Primary colors help you to understand the relationship between other colors. They also help you to make the right choices when it comes to combining colors effectively for design projects. Primary colors are; red, yellow and blue

Secondary colors are formed by combining any 2 of the 3 primary colors. This mixes only work when you use the purest form (hue) of the primary colors. We will learn more about this later in the article.

Lastly, tertiary colors are the result of the mixture of primary and secondary colors. Design experts often understand the complexity with tertiary colors, it begins by understanding that not all primary colors can be combined with secondary colors to make up tertiary colors. Tertiary colors can only be created when primary colors mix with a secondary color that comes next to it on the color wheel.

The Color Wheel

When it comes to the right selection of colors, the color wheel helps designers to choose rightly. The choice of colors for designers goes beyond the typical 12 colors and this tends to get confusing. However, this circular graph is vital because it helps users to visualize colors and subsequently understand how each color relates to the other.

Originally fashioned by the great Sir Isaac Newton, the color wheel shows the relationship between colors. With the color wheel, users can create brighter, lighter, softer, and darker colors. Subsequently, with these mixes, users can create magic by combining the best possible colors that go well together.

Color Scheme

Before embarking on projects, designers often have to select a set of colors that will work together. Depending on the task at hand, users may begin with one or two base colors and creatively build other colors around it. The harmony of colors is crucial when it comes to the proper selection of a color scheme. With the color wheel, designers can pick out the most harmonious color combinations and work with them to create amazing results.

Color harmonies are created based on the geometric relationships between the colors on the wheel. This means that users can create limitless color combinations. Let’s take a look at some of these combinations;

-  When 2 opposite colors on the color wheel are used then it is known as a complementary color scheme.

-  When 3 different values of the same color are used for a project then it is known as a monochromatic color scheme.

-  When 3 adjacent colors on the color wheel are combined then it is known as an Analogous color scheme.

-  When 2 adjacent tertiary colors are combined with a complementary color then it is known as a Split complements the color scheme.

-  Triadic color schemes occur when three evenly spaced colors on a color wheel are combined.

-  Lastly, Tetradic color schemes are gotten when 2 complementary pairs on the color wheel are used.

Quick Tips On Choosing Colors

As we round up, let’s take a look at some helpful tips when it comes to color choices;

1.     It is best to use a group of colors because this will help you to adequately express emotions through colors.

2.     Simplicity is crucial when it comes to color selection. It is not always about choosing the most appealing colors but the most appropriate ones that can be best combined.

3.     Consider using highlights instead of switching between colors. When you make use of the same color palettes then you will get enough contrast to make your content legible.

Rounding Up…

When it comes to your choice of colors, you need to ensure that you choose the right colors. However, to do this, you need to be creative and open to experimenting with various schemes and combinations. Typically, there are several combinations that work perfectly together and this means that there are several ways options to pick from. Your understanding of how colors work will go a long way in helping you to design excellently.

Colors are very psychological and this is why it is a crucial aspect of marketing your brand. You can generate the right kinds of effects on your prospective customers; you need to understand how colors relate to tone another.