The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it.
Implant A Video On Your Landing Page
The majority of small businesses will invest in online advertising. These ads will lead to a landing page, where customers can begin to crawl through the sales funnel. Improving landing page conversion rates is always a major matter of concern, but with a video, this is relatively easy.
Studies have shown that a video placed on your landing page can increase conversions by 80%. This is because the content is engaging and it encourages people to watch. What you have to bear in mind is that this video shouldn’t automatically play.
All the benefits can be eliminated simply by showing a video that obnoxiously plays the moment the customer lands on the page.
You Can Better Reach Mobile Customers
Over half of all Internet users now access the Internet just from a mobile device. This is an important fact because it means traditional types of content are quickly falling by the wayside, and there’s nothing you can do about that. People don’t have time to read a long blog post on the small screen of a smartphone.
The best way to get around this is to use video. A video can say up to 10,000 words for every 1,000 words written down. It’s the easiest way to disseminate a lot of information in a short space of time.
This is a brand new way of reaching over half your audience who don’t have the time or inclination to read a long sales pitch. Now you can appeal to a greater range of people.
Show Your Product In Action
It’s difficult to imagine how a product can come in handy when all you have are three or four stock photos on the screen. A video can provide people with some insight into what your product actually does and how it should be used. This will also save you a lot of unnecessary customer service questions.
Showing your product in action is easy. Combine it with a story to make it more engaging and spread it around as part of your next branded campaign.
Use Video To Go Interactive
The key to growing any business is to engage with your customers. There’s nothing worse than having a huge list of email addresses on your newsletter platform and none of them respond to you. A great way to increase engagement levels is to make your videos interactive.
There are many ways in which you can do this. Choice-based videos where people can follow a story along, which includes your product, are always popular. You can also organize events via live streaming.
For example, one popular way of ensuring engagement is to organize a live Q&A session. You will talk for a little while, answer some questions, then take comments from the floor. The reason why this is so effective is because customers feel like they’re a part of something.
It’s going to keep your customers warm and they’re not going to forget about you in a hurry.
Small Teasers To Build Anticipation
All businesses will come across a period where they’re going to have a long gap between releases. This is okay because it happens sometimes. The big danger you have is running into a situation where your customers are no longer responding to you. They’ve forgotten who you are and what you’re offering.
A short teaser video can keep them amped up about your latest product. It doesn’t have to be a long video. It can be as short as a few seconds.
Teasers can get people talking again and prevent your company from getting stale.
Last Word – Don’t Come To Rely On Video
What you must remember is that you can’t afford to rely on video. It’s a great way of encouraging people to get interested in your company, but the best companies mix in video, with other forms of content. If you keep producing the same type of content you’re only going to bore your target market.
Mix in video, with images and written content to get the most from your videos. In the meantime, think about bringing live streaming and interactive video into your company.
This article was originally published by Forbes